When it comes to one of the most effective modern B2B methods of reaching and engaging prospective customers, it’s content marketing. This consists of creating and syndicating useful, tailored messages designed to help prospects, not “sell” to them.
Does it work? Absolutely.
According to a report from Content Marketing Institute and MarketingProfs entitled the 2018 Benchmarks, Budgets, and Trends-North America: B2B Content Marketing, over 60% of B2B marketers said their content marketing success has increased compared to a year before. That’s why it’s become a significant part of most companies’ marketing plans.
One of the challenges of a successful content strategy is to continuously produce new content. It’s a daunting task, especially if you’re like many companies and you’re faced with a limited team and budget.
But here’s one of the great things about content marketing: you can reuse the same content in several different formats. You can even update and reuse that older content collecting digital dust buried away in your hard drive.
Not only does repurposing increase your message’s impact by frequently exposing it to your target audience, but it also helps save time and money because you don’t have to create content from scratch.
Here are four ways to repurpose content that have been proven to work successfully time and again.